Roy Huggins Says Stuff

From the Desk of Roy Huggins

Date: May 7, 2008
To: Japan

This love of seasons thing is getting way out of hand. FYI.

Thank You,
Roy (ロイ)

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So there’s a long-standing cultural thing here wherein the changing of seasons is constantly recognized, remarked upon, and acted upon. Right now it’s nearing the end of flower-watching (花見) season in Hokkaido. It’s kinda cool, actually. Everyone goes out to watch the flowers and get drunk and eat BBQ’d ram.

But they took away my Yebisu Red. And what’s worse is they replaced it with “The Hop”, a beer which is as terrible as its name. I thought at first that my local store was just out of the red and I was waiting for more. So I didn’t worry. But when I complained of the situation at a party last week I discovered that the masterfully crafted, wonderfully bitter-yet-smooth Yebisu Red is only a winter seasonal. I of course wondered aloud about the strange policy of only producing one’s finest product during a certain part of the year. But it was explained very clearly that the Japanese love of seasons trumps pretty much everything. Ah, well.

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